Affordable Enterprise Email Marketing Automation Platforms Under Low Budget
How can you determine which enterprise email marketing automation platforms are best for small businesses? In enterprise email marketing, autoresponders automate tedious but vital elements that save marketers time and effort. With an autoresponder, you can ensure the right message is delivered at the right time to the right prospects. The problem is, there are way too many email autoresponders out there.
Why Compare Enterprise Email Marketing Platforms?
Different enterprise email marketing autoresponders have different features, prices, and viability levels.
In some cases, email automation tools offer the most basic features at the lowest price. There are, however, many of them that do not provide the functionality you need.
Other companies offer features that you may not have realized you needed–or even wanted–at a high cost.
By comparing different email automation platforms, you can identify the one that offers the best value for your small business needs. You must know exactly what you want.
When your business is still in its infancy, paying for email autoresponders with too many advanced features might not make sense. Most likely, you won’t use those features.
It is best to use an email autoresponder that is flexible. With paid plans that are affordable, one that can handle your current limited needs while leaving room for growth.
When it comes to selecting an enterprise email marketing automation platform, established businesses shouldn’t cut corners. Investing in a tool that will yield maximum results is essential because the money is on the list. Only the best autoresponder services offer advanced automation features.
You must choose an enterprise email marketing autoresponder that works for your campaigns. Different autoresponders come with different features, so you can easily benefit your marketing and sales teams down the road by investing in a marketing automation system that has everything you need (plus all the juicy extras).
With GetResponse, you can have any feature you need in an email autoresponder. Email analytics, list management, and lead nurturing templates…
It doesn’t even scratch the surface of what’s possible.
There are dozens of email automation templates ideal for small businesses included in its marketing automation tool. You don’t have to be an expert in marketing to create an email. You can customize the template by picking one from the options.
It is even easier to create your templates from scratch. In just a few clicks, you can build an extensive email template library with the drag-and-drop email creator.
GetResponse also helps you solve common problems. In particular, poor open and click-through rates can be attributed to a lack of email segmentation and personalization. Another factor is sending emails at the wrong time.
GetResponse introduces a customizable segmentation feature and a timing tool to solve these problems. In addition, it allows you to customize your content based on different types.
The versatility of GetResponse also makes it stand out. You can streamline your entire marketing campaign with the all-in-one platform, which makes it one of the best enterprise email marketing automation platforms for small businesses.
Among the features you will get access to is an intuitive website builder. Create custom web pages that meet the unique needs of your business with the AI-powered creator.
You can also one of the pre-designed website templates.
It’s easy to customize these templates using the drag-and-drop editor. Within minutes, you can create the perfect landing page for your business without coding knowledge.
If you compare GetResponse with some of the other email marketing platforms, its feature list is impressive. It also offers the following capabilities:
- Automated blog digests
- Transactional emails
- Advanced email analytics
- Prebuilt conversion funnels
- Live web chat
- Unlimited landing pages
- Unlimited emails
- Web push notifications
- Paid ads creator
With GetResponse, you can use its email marketing features and store 500 contacts for free forever.
In addition, you’ll get access to limited-time premium features, such as Marketing Automation, Webinars, and Paid Ads.
In terms of paid plans, there are four options available. Basic plans start at $15 per month. Besides custom pricing for your unique needs, you can also get discounts for longer-term contracts (18% for annual plans, 30% for biannual plans) and nonprofit organizations (30-50%).
Moosend is another enterprise email marketing automation platform with affordable rates. Apart from pricing, this tool also performs well where it matters most – nurturing leads and converting your emails.
You can segment your audience based on different data points, for instance. By doing so, you can send relevant emails to each subscriber, resulting in higher open rates and engagement.
There is also a drag-and-drop email editor in Moosend. You don’t have to write any code to create and customize templates.
Furthermore, it supports A/B testing, which allows you to improve the performance of your emails. A good way to test different subject lines is to see which one has a higher open rate. You can even try the content of your email, such as videos, images, etc.
Additionally, Moosend offers a variety of landing page templates. Various industries are represented, so you can easily find the right match for your business. With the easy-to-use editor, you can also customize premade automation templates.
Moosend also offers the following enterprise email marketing features:
- Extensive data analytics
- Website and user tracking
- Advanced reporting
- Unlimited emails for all plans
- Advanced personalization capabilities
- Separate mobile editor
- Lead generation tools
The pricing system at Moosend is also flexible. Depending on how many subscribers you have, you can adjust the prices. As a result, you don’t have to spend a lot on services you won’t use.
It is also an excellent option for anyone looking for free email autoresponders. With their Free Forever plan, you will have access to some good marketing tools for free. For this reason, we included it in our list of enterprise email marketing automation platforms for small businesses.
Sendinblue is another one of the best email automation platforms for small businesses which enables you to manage and execute various marketing campaigns from one place. Chat, SMS, and email marketing are all supported. In addition, you’ll gain CRM capabilities to help you build stronger relationships with your customers.
There are dozens of templates available for email marketing. These templates can be customized to your liking. With the powerful drag-and-drop editor, you can also create your email templates.
Sendinblue also makes email list segmentation simple. With unlimited contacts and lists, you can place your audience into smaller groups for a more targeted marketing campaign.
With Sendinblue, you can send bulk SMS messages to any list you choose. The messages are also sent automatically, so you don’t have to worry about it. By scheduling them, you can spend your time on other more interesting and important tasks, such as curating your next SMS message.
You can automate your marketing tasks for free to eliminate boredom associated with repetitive tasks. There is a limit of 2,000 contacts for free autoresponder tools. Hence, if you have a large contact list, you will need to upgrade to the unlimited automation paid plan, which starts at around $65 per month.
Here are some of the additional features you’ll get from Sendinblue:
- Better transactional emails
- Powerful email sign-up forms
- Easy-to-use landing page builder
- A shared inbox for your marketing team
- Centralized customer conversations
- Centralized contact information
- Facebook ad builder
Free plans with Sendinblue support unlimited contacts, which makes it a very attractive email automation platform for small businesses with low budgets. The maximum number of emails you can send per day is 300. Some important features are missing, such as A/B testing.
Constant Contact is one of the excellent enterprise email marketing platforms to choose from in which you can automate workflows, manage lists, and generate advanced reports. This tool gives marketers a great deal of flexibility when it comes to creating automated sequences. You can choose a premade template, but gaining greater control can only be achieved by building your sequences.
Create your automated email sequences to reach your target audience with the right messaging, wherever they are, by segmenting based on their gender, age, or location. As a result, your emails will be more personalized, increasing engagement.
With Constant Contact, you can create automated emails based on triggers other than newsletter sign-ups. If a new subscriber visits a certain page on your website, for instance, you can create a separate autoresponder sequence. The same can be said for clicks and virtually any other relevant activity. eCommerce businesses can benefit from such sequences due to their high conversion rates.
This email autoresponder software also has a powerful form builder. Embedding the builder on landing pages allows you to collect valuable data. Using this tool, you can see from where subscribers joined your mailing list. This should give you an idea of what the subscriber might be interested in. This will allow you to develop the right email templates and sequences to convert your leads into loyal paying customers.
You can also trigger automated enterprise emails using the custom forms. Using the form, for example, if a subscriber comes from the “men category” of an eCommerce store, a series of automated emails can be sent to them automatically.
This email autoresponder also offers the following features:
- Auto-resend emails for non-openers
- Cart abandonment email automation
- A/B testing for email subject line
- Contact list import
- Facebook lead ads builder
- Poll creator
Constant Contact offers paid plans starting at $20 for an introductory email plan, and small businesses can select this platform for email automation. Some key features are missing, including eCommerce segmentation and custom pop-up forms. You’ll have to upgrade to the Email Plus plan, which starts at $45 for these and other useful automation features.
Sendpulse promotes itself as an “all-in-one communication platform.” It enables enterprise businesses to communicate with their customers via several channels.
You can send SMS messages and emails using the platform. Additionally, you can create engaging chatbots for social platforms like Facebook, WhatsApp, and Telegram. When it comes to email marketing, you’ll have a lot of options available to you. You can create emails using a drag-and-drop email builder. There is no need to know HTML, nor do you have to spend your already thin budget on a developer.
Marketing automation is also simplified with Automation 360. You can automate emails, SMS messages, and push notifications with this function. They are triggered by a variety of events and user actions. This software can automatically send registration emails, abandoned cart emails, confirmation emails, purchase emails, and confirmation emails.
You can create custom events, and set up a sequence in email autoresponders to follow such events.
Additionally, SendPulse offers impressive messenger chatbots. With these bots, you can stay in touch with your audience 24 hours a day. You can use chatbots with Messenger for eCommerce businesses to close sales. Customers can ask the bot several questions before they are presented with relevant products. You can even set up your chatbots to offer personalized discounts.
SendPulse also offers the following features:
- Tags for contact list optimization
- Drag-and-drop landing page builder
- Subscription forms creator
- Advanced analytics
- 100+ pre-made templates
- Automatic resend to unopened feature
- A/B testing capabilities
- Visual automation builder
- CRM for your marketing and sales team
SendPulse offers a free plan, but it’s limited to 500 subscribers and 15,000 emails. if you have a low budget, SendPulse can be one of the shortlisted email automation platforms for your small business. There is also a limit of one landing page per free plan. Therefore, it’s a good option for small businesses looking for free enterprise email automated responders.
Meanwhile, the standard paid plan starts at $6.40 per month for 500 subscribers and $9.60 for 1,000 subscribers. Subscribers pay higher prices as their number increases. In addition to the Standard plan, there are also Pro and Enterprise plans. All features are available in the Enterprise plan, including unlimited landing pages, segmentation, automation flows, and events. However, it is quite expensive.
How to Choose Enterprise Email Marketing Automation Platforms
Choosing the right automation platforms depends on your industry, and your budget such as for small businesses.
eCommerce businesses have different email marketing needs than bloggers. Bloggers don’t have to worry about abandoned carts as eCommerce business owners do.
It is therefore important to consider the industry you operate in when choosing an autoresponder software for your business. In this example, the eCommerce business owner should choose a tool that automates cart abandonment emails. Bloggers don’t prioritize that.
Enterprise email marketing automation platforms can only be beneficial if they are tailored to your individual needs. Be sure to define exactly what you want from your autoresponder before diving into any of these platforms (yes, even ours) so you can make the best choice.