Eight Questions to Ask to Define the Scope of Your Content Strategy [Infographics List]
The importance of defining a clear scope of your content creation strategy keeps growing and growing. This includes a wide range of media, such as videos, commercials, blogs, social media, and more. There are advisors who do it really well, but we’ve seen a lot of people who jump into the deep end and end up paddling in circles. This is because they don’t have a plan.
In the absence of a sound strategic framework, even the most valuable, most engaging content can fail to achieve its full potential. In spite of this, it can be challenging to navigate a large number of different channels, formats, platforms, and audiences in an enterprise content strategy. We designed a list of eight questions to help you set a clear path for your firm’s content creation and marketing. This will help you get where you want to be in terms of content marketing strategy.
It is important to have a comprehensive content strategy that starts with a tailored plan, and the questions above are the basics that you should always ask yourself when putting together your strategy and defining the scope.
As you read through these questions, remember that this is not a one-time questions list, but one that should be asked continually throughout the entire lifecycle of a strategy.
There is never a time when you should not be asking yourself if your message is consistent, who your audience is, if your channels are appropriate, if you are finding a goodbalance between facts and emotions, and if your strategy is meeting your end goal.
Content marketing is a cohesive plan, always measured as a whole. As long as content strategy building and defining the scope is done correctly, it can be one of your most valuable marketing tools.