Lead Generation Using QR Codes in an Integrated Online Marketing Approach

A lead generation using QR codes aims to identify and cultivate potential customers for a business’s products and services using this new technology, and is becoming a trend which brings improved outcomes. As part of the sales cycle, this integrated digital marketing process ensures that businesses don’t go out blindly searching for customers, but instead identify and target ideal customers in a sustainable, repeatable, and scalable manner.

QR codes are becoming increasingly popular as a lead generation marketing tool: low in production costs, easy to integrate, and effective in terms of usage rates. Businesses can use targeted lead capture forms in QR codes to collect data about who is interested in their products or services on shop windows, in lobbies, at trade shows, in newspapers or online publications, and more, allowing them to conduct direct marketing campaigns or set up targeted advertising to nurture customers.

QR Code Integrated Markting Approach

The use of QR codes is an effective method for attracting new clients and converting them into leads when it comes to inbound marketing and sales efforts. Inbound marketing gains significant value from dynamic QR codes due to their ability to quickly and easily distribute content (by redirecting customers to websites, videos, documents, etc.) and to convert visitors into qualified leads.

By scanning a QR code, people can get in touch with your business in seconds, making QR code technology an effective part of your inbound sales strategy. 

To achieve a company’s objectives and contribute to its sales process, QR codes can be used in various ways for lead generation. Some ideas are as follows:

1. When designing business cards, use vCard QR codes to share contact information

Business cards should be designed with placement and distribution channels in mind. Your inbound marketing methodology opens up to strangers showing interest in your brand. It is easy to build and capture leads when you place your business card with a vCard QR code in a shop window. A customer can also be upsold after scanning the vCard QR code and establishing a direct connection with the salesperson.

Create a vCard that automatically saves your contact information on the phone of the person who scans your business card. Whenever you create a code, make sure you include all the information you want to share with others, such as the company name, your position, your website, and your contact information. In addition, we recommend naming your QR code, saving it to a folder, and adding internal notes, so that you can always find it.

2. Make it easy for people to contact you

To generate leads, place an email QR code on shop windows, surveys, and business materials. As soon as someone scans the code, the email app will open on their phone with a prewritten email already inserted, making it easy for interested customers to get in touch with you. Getting the QR code scanner and pressing the ‘Send’ button in the email app is all that businesses need to do. All of the other steps of lead generation are automated.

You should double-check your business email address and the prewritten message when creating a code. Start designing the QR code so that it is eye-catching so people will scan and engage with it.

3. Give people an easy way to reach you via SMS

SMS QR codes work the same way as static email QR codes. As a matter of convenience, people contact businesses via SMS when they see an eye-catching code. By collecting phone numbers, businesses can generate leads and convert them into paying customers.

Make sure the number of the recipient is correct when creating an SMS code, and add a message that should appear automatically for those who scan it.

Your call-to-action should be clear when you design the QR code. Make the message easy to understand, such as “Scan to send SMS”.

4. Offer an incentive to generate leads

Create an incentive form using QR codes to generate leads by asking users for their contact information.

In exchange for contact information, you could offer a free voucher, such as a two-for-one deal at a restaurant. You can email the voucher to them and add them to your lead list if they provide you with their name and email address.

Write a clear reason for the user to scan the QR code in the QR code frame, such as, “Get your 2×1 coupon here”. Make the landing page more detailed so they will continue the process. They will likely enter information if you send them something in return, such as a prize, reward, voucher, or otherwise.

5. At events, these can be used on banners and merchandise

Your company can benefit from QR codes on banners and other products at events since people specifically go there to find services like yours. QR codes are perfect for building connections and capture leads here. By using QR codes, you can collect data when people leave their contact information.

Place QR codes on free merchandise and nametags, brochures, leaflets, posters, souvenirs, and t-shirts at trade shows to build lists. With QR codes, leads will be able to automatically store your contact information in their mobile phones, which will send them SMS and email messages, or they can scan a vCard code and contact you directly. 

Despite the industry myth that 80 percent of leads never receive follow-up following trade shows, four out of ten respondents report that upwards of 80 percent of leads collected at them do receive follow-up communication.

Make scanning more appealing by offering prizes or contests. Make raffles with them and ask for email addresses to enter online. By doing this, you will make people curious about your offer and generate leads as a result.

6. Publicize your business in the media

Lead generation is one of the reasons QR code advertising has become so popular. QR code advertising can be done in several ways, and the type of code used for advertising depends on the business’s goals.

Put email and SMS codes in the media if the goal is to collect customers’ details for future sales campaigns. As a result, you will have people’s contact information and your sales team will be able to generate a lead list.

A URL or a social media QR code can be more beneficial if the goal is to generate leads while driving traffic to the website. As soon as people land on your website, you can ask them for contact details or subscribe them to your newsletter. Your QR code visitors can also be included in your advertising campaigns using cookies.

Small and large businesses can both benefit from these proven lead generation strategies. On one corner of the screen, a QR code was displayed during a live tennis match by Lacoste that did not change with the picture. The QR code is a great way to increase sales in the short term, but it is also a great way to generate leads with those clothing sales over the long run as long as it isn’t a moving target.

Image source: NBCUniversal

Make sure QR codes are tested before printing. Print a sample material before printing thousands to ensure the code scans well.

7. You can direct people to a link that says “request a demo”

You will receive leads when people request a demo and give you their contact information. The use of QR codes in your inbound marketing strategy will help you get recognized because it is such a user-friendly option. In addition to QR codes being quick and convenient for prospective customers, any information collected will help you convert them into actual customers.

Customers are most likely to request a demo when they see URL QR codes. The user will be directed to a web page with a form where they can enter their details and request a demo. In addition to getting back in touch with people who leave details, these details help businesses qualify leads (which happens after a lead is captured).

Make your QR code stand out and help people recognize your brand by adding to your brand identity. Strong brand identities always make it easier for customers to connect with brands.

8. Organize contests that you’ll enjoy

QR codes are great for generating leads in competitions where people can enter their email addresses or phone numbers. People are more likely to participate in a competition when they have a fun incentive, such as a prize at the end. Additionally, it is an excellent way to attract new customers since you can give away products or services you may not have tried before. It will be helpful to your business to collect leads from this type of contest.

Getting people motivated to join your campaign is easy with street advertisements such as billboards, displays in front of stores, or social media. Lead people to your landing page by QR code, where they can enter their name, e-mail address, and other information.

Make public advertisements memorable by using your branded colors. You could write something like “Enter competition here” on your frame to compel people to participate. It is also possible to generate QR codes in bulk if you need to register people separately with their registration number and code, but this requires printing many codes for each individual, like at a trade show.

9. Enroll customers on a waiting list

“Be the first to know it’s back in the store” is an effective way to collect information about those interested in new products or sold-out products. Your list can be expanded when you collect their contact information for contacting them about available products.

This can be accomplished with social media and URL codes. Request that customers sign up for the general newsletter or follow your social media accounts while redirecting them to a waiting list form online. This allows you to stay in touch with your customers in the long term and create targeted marketing campaigns in the future based on their cookie data.

Make sure your customers know why they are scanning the code and how you will use their information in the future with a clear message and call to action.

Final Takeaway!

Many industries benefit from online marketing strategies that use QR codes in the end. Apart from saving time and energy, QR codes also allow you to measure the effectiveness of your integrated digital marketing campaigns and strategies, and lead captured. Your analytics can further examine them after they have been processed through your system. To ensure the success of your promotional campaigns, you must set up the right metrics, such as location, time, and frequency.

Haris Sheikh

Haris Sheikh holds engineering and business degrees, and spends time writing articles and blogging, and reading about technology, science, fitness, and astronomy.

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